Selling online has become a popular venture for small business owners. You can get started for next to nothing, and you don’t even need space to store stock if you don’t want to. But that doesn’t mean that there isn’t a lot of competition out there, and it can be a constant battle to get consumers to choose you. If people appear to be picking other retailers over your business more often than you would like, you need to do something about it. There are many methods you can use to boost your sales, and many of them won’t take up much of your time or money. Start making some changes today, and you could be bringing in more customers in no time at all.
Be Up Front
When people arrive on your site, they want to know how easy it is to order, pay for, receive and return anything they want. One of the most important things for you to do is to make it simple to find this information. Your policies for delivery, shipping and returns should be clear and easy to find. The sooner they can find out what they want to know, the quicker they can make a decision on their purchase. If they can’t find out how their order will be delivered, for example, they may just give up and go elsewhere.
Make Payment Easy
Your customers also want to be able to complete their purchase and quickly and efficiently as possible. If they have to go through five different pages and provide lots of personal information, they could lose patience and decide to look for what they want in another store. Your payment system should be easy to navigate, as well as being secure. Using a solution such as the one provided by Payline Data, customers should be able to pay without leaving your website. Make sure that they can see that your checkout process is secure, and let them know if and how you handle any data you receive. It can also help to allow people to check out without registering for an account.
Offer Free Shipping
Everyone loves something for free, and extra fees on top of a purchase can put people off. If you can, try to put shipping costs into the price of your products. But if that isn’t possible, you can also have free shipping over a certain amount. That way you can encourage more sales, and customers have the option of avoiding an extra shipping fee.
Create a Mailing List
Building more sales isn’t just about bringing in new customers, but about making sure you get repeat custom too. Setting up a mailing list is an excellent way of getting people to come back again and again. You can send them emails to keep them up to date about new products, sales, and just to remind them that you’re there. You can offer incentives such as discounts, competitions and other exclusives just for people who give you their email address.
It doesn’t take much to get more people buying from your website. A few simple tricks to encourage more customers to buy from you.